We are one of the leading tech-driven media and entertainment companies, producing uplifting content in 17 languages for people of all ages. Known for award-winning art and pop culture magazine boredpanda.com and TOP DIY channel Crafty Panda, we fight the world's boredom at an unprecedented speed: 160 million site views per month and 62 billion video views per year. Our team comprises over 350 creative individuals who work from 42 different countries and 2 offices, located in Vilnius, Lithuania.

Drive Facebook engagement and monetisation with Bored Panda’s editorial expertise! We’re seeking a proactive content strategist to lead our Facebook-first content, optimise posts for peak performance, and turn audience insights into high-performing, revenue-generating stories.

 What You Will Do:

• Lead editorial decisions on post type, format, timing, and visuals to maximise Facebook engagement and monetisation earnings;

• Optimise native posts—including images, articles, and other content—for maximum ROI, linking all performance directly to monetisation results;

• Analyse audience behaviour, trends, and metrics to inform content strategy and drive revenue growth;

• Provide structured guidance to content teams on headlines, formats, captions, and visuals to improve engagement and monetisation;

• Test and experiment with post types and storytelling approaches to continually optimise performance.

What We Expect:

• Minimum of 2 years’ experience in a similar role, working with Facebook content strategy and monetisation programmes;

• Strong understanding of Facebook algorithm mechanics, content distribution, and revenue drivers;

• Experience analysing audience insights and performance metrics to maximise ROI;

• Ability to make editorial decisions that drive audience growth and monetisation;

• Strong writing skills and experience crafting engaging, scroll-stopping headlines and captions;

• You are based in the UK.

What We Offer:

• Fully remote and flexible working environment;

• Ownership of Facebook-first editorial strategy;

• Performance-based bonuses linked to audience engagement;

• A collaborative, supportive team where your decisions directly influence Facebook performance.